"You need to trust who you are buying a diamond from, because you have to be able to ask stupid questions, without the fear of being ripped off. Joe Bakhash at American Diamond will answer your questions honestly, without a hard sell. When it comes to diamonds, they have only one agenda in mind and that's yours. My own story with Joe is a good one. After a grueling effort to get the best while paying the least, i started with American Diamond and after 3 months of research, i came back. The end result? My girlfriend, now fiance saying, I know that this ring is symbolic and special...but can I just say that this diamond is the most beautiful, spectacular, exquisite sparkly thing I've ever seen! It's more than the thought that counts.....but isn't it alway?"
"Dear Paul: Just a short note to thank you for all of your help in making one of the most important purchases of my life. She loves the ring and the stunning setting. She still stares at it all the time - three weeks later! I'm told some of her (married)girlfriends have made envious comments when they compared stones. I had tried five or six other dealers, who only seemed interested in a quick sale. The minute I walked into your office I felt welcome, and I could tel that you cared. You sat down with me and made sure I was comfortable and educated through every stage of the process. Time was never an issue, and your access to the best diamonds was far better than anyone else. You listened to what I wanted, and provided it with a level of service and quality that is unmatched. I described the setting I wanted, and you delivered it with some of the best craftsmanship I've ever seen. This is no idle comment, considering the fact that I used to work at one of the largest auction houses. Thanks again for your help in making everything go smoothly and comfortably. You'll be hearing from me when it comes time to add to her collection..."